A matchmaker, not an algorithm.
A deep onboarding conversation, then one to three hand-picked introductions a week — each with a written reason for the match. No infinite scroll. No swipe-until-numb.
Coming 2026
For everyone who's done with swiping.
გული (Guli) — heart in Georgian. Flower in Persian. Sweet in Turkic. We're building a dating app that earns the name.
Be one of the first. No spam, ever.
გული — გულით შექმნილი.
What makes Guli different
A dating app, rebuilt from first principles.
You only pay when you go on dates.
Zero dates this month? Your subscription pauses. We measure success in matches that turn into first dates — and we publish the number.
Built like a public benefit company.
Tinder makes more money the longer you stay single. We're chartering Guli as a Public Benefit Corp with a no-sale-to-Match clause. Your outcomes — not our retention — are what we're built to optimize.
The bigger picture
The first dating app that's allowed to want you to leave.
Tinder, Bumble, Match — every one of them quietly makes more money the longer you stay single. The KPIs they're paid against (daily active users, swipes, messages) are inversely aligned with what users actually want. They can't ship the fix without cannibalizing the business.
Guli is chartered the other way. The faster you find someone, the better we're doing.
That's the only company we want to build.
Be one of the first.
We're opening the waitlist now. You'll hear from us the moment we launch — and nothing else, ever.
No spam. We'll email you once when we open.